01
Contribution margin that holds up to scrutiny.
See what every channel, SKU, and cohort contributes after COGS, fulfillment, shipping, payment fees, returns, chargebacks, and ad spend.
Know which growth is actually worth funding.
Financial leadership for e-commerce brands
Financial clarity. Stronger decisions.
Cashflowry is the fractional CFO partner for $1M–$50M e-commerce and DTC brands that need a steadier view of margin, inventory cash, and what comes next.
Start with the operating question that needs a clearer answer.
Cash position
Decision-ready
Contribution
Margin
Inventory
Cash plan
Rolling
Forecast
Run the business with a view beyond this month’s bank balance.
The CFO view
Financial leadership that connects the details of the business to the decisions only the founder can make.
Where we focus
The financial work behind better operating decisions.
02
Inventory cash planning before the commitment.
Model deposits, vendor terms, lead times, tax obligations, and seasonality before the purchase order creates pressure on the business.
Make inventory decisions with the full cash picture.
03
A forward view for consequential decisions.
Work from a rolling cash-flow forecast and decision-ready reporting when you are considering hiring, capital, or the next stage of growth.
Bring financial leadership into the founder’s operating rhythm.
A practical starting point
Start with the decision that cannot wait.
A CFO diagnostic creates a focused view of the financial question in front of you—whether that is inventory, margin, cash runway, or readiness for the next stage.
Book a CFO diagnostic